THE SECRETS OF SUCCESS 66-75

The secrets of success

66. Be careful about your reputation. If it is good it will take you to the highest of heights. But once tarnished, it will be difficult to retrieve. Always reflect on your course of action. Never do anything you wouldn't be proud to tell your mother about. Have fun always but temper it with common sense and prudence.

 67. Find mentors to model who will guide you in your progress. The mistakes of the world have all been made once before - why shouldn't you have the benefit of the experience of others? Find someone who has both courage and consideration for others, someone who is therefore mature. Your mentor must have only your best interests in mind and should be sufficiently senior to offer you good guidance on the subjects you seek assistance with. Everyone needs to feel appreciated and even the busiest of executives will find time to assist a person who respects them and values their advice.

 68. Make a list of all your weaknesses. A truly confident and enlightened person will note a weakness and seek to methodically improve. Bear in mind that even the greatest and most powerful people have weaknesses. Some are better than others in hiding them. On the other hand, get to know your best qualities and cultivate them.

 69. Never complain. Be known as a positive, strong, energetic and enthusiastic person. Someone who complains, is cynical and always looks for the negative in everything, will scare people away and rarely will succeed at anything. From a purely psychological viewpoint, things are always created twice: once in the mind and then in reality. Focus on the positive. Be so mentally tough that nothing takes you off your planned course to success. Visualize and firmly believe in what you want. It will most certainly come true.

 70. Overlook the weaknesses of your friends. If you look for flaws you will most surely find them. Be mature enough to ignore the petty failings of others and see the good that each one inherently possesses. We can learn from everyone. Everyone has a story to tell, a joke to share and a lesson to learn. Open your mind to this and you will learn a tremendous amount. Friends are so very important to a happy existence - especially those who have shared many experiences and laughs with you. Work hard to make friendships, and all your relationships for that matter, stronger and richer. Call your friends, buy them small gifts of books or other items you believe they might enjoy. The "law of the farm" applies to relationships as well as to the rest of life - you reap what you sow and to have great friends you must first be one.

 71. Be kind, considerate and courteous. But also be shrewd and know when to be tough and courageous. This is the mark of a well-defined character and you will surely command respect. It is most useful to read books on friendliness and enhancing relationships by being a good listener, showing others sincere appreciation and refining other interpersonal skills. But, to truly succeed, one must also recognize that worldly wisdom and shrewdness are essential skills to foster. Become an expert in human psychology and be able to read the essence of people. Never be taken advantage of and be aware of the politics around you. Stay above petty gossiping and office politics but appreciate that they indeed exist and know what goes on behind your back. Every great leader does.

 72. Create your image as a highly competent, strong, disciplined, calm and decent individual. Find that crucial balance between working on the image that you project to the rest of the world and your inner character. Create a sense of mystery about yourself as the truly wise never show their hand. Do not tell everyone everything about yourself, your strategies and your aspirations. The successful citizens of this world think thrice before they speak because a word uttered can never be retrieved. Make things look easy and people will say you are naturally gifted. Speak only good things and people will flock to you. Never speak ill of others and all will know you will not malign them behind their backs. Build your character and live a highly principled life.

 73. Familiarity breeds contempt is a very good rule. The stars remain far above the Earth. You must keep a distance from all but your closest of relations. Once people see everything of a leader he loses his aura and with it the authority and mystique he may have created. For example, Ronald Reagan was known to many as an excellent leader. He carefully cultivated his image of a folksy, considerate politician who kept the interests of the United States first and foremost in his mind. At gatherings of world leaders, he commanded attention and respect in his dark suits, surrounded by the trappings of power such as political aides, security officers and a convoy of limousines. As soon as he appeared, thoughts of authority and power came to our minds. Did you ever see the President with his shirt off swimming at his pool? How about in his dressing gown after waking up after one of his long sleeps, hair tousled and beard grown? Reagan's handlers never allowed such glimpses because they detract from the perception of authority. The American nation was not exposed to these sights. In the Clinton Era things changed and you saw the President eating Big Macs and wearing baseball caps with a full business suit. Whilst these scenes may be endearing to the public, there is little doubt that President Clinton was more familiar to us, merely another one of us and, unlike the stars above, much closer to the ground.

 74. Learn to organize your time. It is incorrect to say that by becoming a meticulous time manager and living by a carefully defined schedule you become rigid and non spontaneous. Rather, proper organization allows one to accomplish those goals which are truly important as well as enjoy leisure time. Good time management offers more time for fun and relaxation - not less. These important periods are scheduled into the week just like other commitments which may appear more pressing. Neither are sacrificed. Also, discipline yourself and stop wasting time on all those immediate and pressing but unimportant tasks (i.e., the ringing phones) and concentrate on the activities that are truly meaningful to your life's mission. Such activities include time for self-renewal and reflection, time forging relationships built on trust and mutual respect, time for physical fitness, time to read and think deeply and time serving others in your community.

 75. Keep well-informed about current events, the latest books and popular trends. Many peak performers read five or six papers a day. You don't have to read every story of every paper. Know what to focus on, what to pass by and what to clip out and read at another time (many successful people scan scores of magazines and papers, clipping out articles of interest; these articles go into a file folder which can be read in your down time). Knowledge is power. Whether you are an entrepreneur, a corporate leader or someone leading a family, you can profoundly change your life and the lives of those around you with a single idea. Just ask Gates, Edison and Bell.